Alexa, anytime.
With the launch of Alexa in the Amazon app, customers can access the helpfulness of Alexa anytime and anywhere, making searching and shopping faster. To drive awareness, we created a playful series of worlds that work back from our hero characters as they recruit Alexa's help to give voice to a new part of themselves, whether that's their latest adventure or a new life chapter. Alexa is there anytime to assist the ever-evolving shopping and life needs of every customer. Just say the word.
Creative Production: Scholar
Across the four stories, the team leaned into energetic and seamless camera moves to match the feeling of what it’s like to interact with Alexa: effortless, quick, and playful.
For this spot, the playful and bold personality of our main character ‘Jay’ set the tone for art direction, lighting and set design. A weekend of camping might be daunting for a newbie, but for Jay? No problem. Alexa’s got his back.
