CES Activation
Alexa teamed up with Coca-Cola to debut a new energy drink called Coca-Cola Energy at CES 2020. The activation in the Sands Expo allowed attendees and media to sample the beverage simply by asking Alexa, while customers at home could be among the first to pre-order Coca-Cola Energy by saying, “Alexa, order Coca-Cola Energy”.
“@CocaCola Energy powered by #Alexa telling relevant #CES2020 jokes might be my favorite booth design! Simple, funny, and a line around the booth.”
— CES Attendee via Twitter
Within the Alexa smart home space at CES, smart fridges were stocked with Coke Energy and directional signage to the activation.
